Question1: Concept test of products, testing of marketing campaigns, sneak previews, and awareness tests are all examples of:
[A] Marketing decision theory
[B] Target audience identification
[C] Marketing research techniques
[D] SWOT analysis
Question2: Classifying a cost as either direct or indirect depends upon:
[A] Whether the cost can be easily identified with the cost object
[B] Whether the expenditure is avoidable or not in the future
[C] The behavior of the cost in response to volume changes
[D] Whether the cost is expensed in the period in which it is incurred
Question3: The total are under a normal curve is:
[A] Approximated by a binomial distribution
[B] Cannot be found in most cases
[C] Always between +/- 2 standard deviations from the mean
[D] Approximately 1.00
Question4: Under the Commerce Clause of the U.S. Constitution, the federal government may regulate business activities that:
[A] Have a “substantial relationship” to intrastate commerce
[B] Are entirely conducted within a state’s borders
[C] Have a “substantial relationship” to interstate commerce
[D] Both a and b