Now use your object and list of associations to create an


Now use your object and list of associations to create an image for another product. Think of the likely connotations your object will have for a certain target market and how such connotations can support a brand image.

For example, if your everyday object is a candle, you might choose lingerie for your product, based on a candle's romantic connotations.

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Marketing Management: Now use your object and list of associations to create an
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