Now imagine you are have accepted a new position as the

Question

You are the marketing manager for Starbucks. Describe the following as it relates to the product experience at Starbucks: essential benefit, core product, and enhanced product.

Now, imagine you are have accepted a new position as the marketing manager for Aquafresh Extreme toothpaste. Describe the product experience in terms of these same three factors: its essential benefit, core product, and enhanced product.