Solved: Nordstrom main competitors, Strategic Management

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Nordstrom main competitors

Problem:

Example taken from the book:

Kutter, P., & Keller,K.L. (2012) Marketing (Pg. 147-148) Management (14th edition). Upper Saddle River, NJ: Prenice Hall.

Nordstrom had already set the standard by taking back a set of clearly worn and dangerously unsafe tires and paying the customers back. The question would have to do with what would be the risks in doing this and who would really be Nordstrom's main competitors?

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