Nike corporate responsibility team improving public image


Task: Design a case study format/presentation that will answer the following questions:

Question 1. What can Nike's Corporate Responsibility team do to improve Nike's public image?

Question 2. How have Nike's attempts to date to address its critics been unsuccessful?

Question 3. What damage, if any has been done to Nike? Has Nike reacted appropriately? Has it overreacted? Underreacted?

Question 4. Many of Nike's competitors subcontract production to Asian factories similar to those used by Nike. Why was Nike singled out by human rights and labor rights activists?

Question 5. What responsibility does Nike have to the workers in the factories of its subcontractors? What wage rates should it require them to pay their workers?

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