Problem: Nike analysis evaluation on all their promotional aspects as it relates to their customer product, as well as to other promotional audiences: Your analysis should include the following:
Q1. What is the communication strategy?
Q2. What are the communication channels/media?
Q3. Who represents the product?
Q4. What is the sales approach?
Q5. What examples of sales techniques can you provide?
Also include in your analysis an evaluation of their promotion strategy:
What works?
How could they improve?