Nielsen obtains ratings of local tv stations in small, Dissertation

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Nielsen obtains ratings of local tv stations in small

Question: Nielsen obtains ratings of local TV stations in small markets by having households fill out diary questionnaires. These give information on

(a) Who is watching TV and

(b) The program being watched. What are the limitations of this questionnaire method?

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Dissertation: Nielsen obtains ratings of local tv stations in small

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Dissertation: Nielsen obtains ratings of local tv stations in small

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