Solved: Nielsen media research, Compare Nielsen's diary method to its television meter method., Marketing Research

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Nielsen media research

Please assist with the given problems.

Question 1: What types of decisions do you think networks are making when they utilize nielsen's research? What about advertising agencies?

Question 2: Compare Nielsen's diary method to its television meter method. Which method is most effective? why?

Question 3: Discuss whether Neilsen 's methods have external validity?

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