This part of the tutorial concludes:
"It is time to document what you have just done. Create a new chapter in your design document called User Experience. Add the audience definition, and incorporate the scenarios. You could try to integrate the scenarios with the audience definition, but it is probably better to put them in their own section. Next, write up a summary of the competitive analysis and add it to the design document. The competitive analysis itself should be included as an appendix. Remember to publish these results so that everyone can see them." Your "publication" consists of submitting your "results and appendix.