"Sustainability isn't the burden on bottom lines that many executives believe it to be. In fact, becoming environment-friendly can lower your costs and increase your revenues. That's why sustainability should be a touchstone for all innovation" (Nidumolu et al., 2009). Do you agree or disagree with this statement? Critically discuss this statement. Next, explain with relevant examples from various industries why businesses today need to rethink business models along with products, technologies, and processes.