New-product development process
Problem: Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
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Discuss how households have changed over the past 20 years and the implications of these changes on the purchase of consumer goods.
Consider the three major categories of new products: classically innovative products (ones that create new categories), new category entries, and line extensions. How does the job of the marketing manager differ for these three kinds of new produc
Think about two contrasting products: one with which you are involved (e.g., a hobby, cars) and one you don't think about much when you purchase it (e.g., toothpaste, milk). How would you go about building community about a brand in one of the lat
One characteristic of products that consumers used to value was that products were made to last. Now with technology products like cell phones, video games, and televisions, there seems to be a new version of the product that just came out, or is
Explain in detail how you would use the new-product development process if you were thinking about offering some kind of summer service to residents in a beach resort town.
-Identify the retailer's target customer and customer demographics. -Describe the customers' expectations when doing business with the retailer.
Problem: Use the Internet to locate the Kaiser Permanente website. Search for the "thrive" ad campaign. In your opinion, please respond in APA style how is Kaiser Permanente differentiating itself from its competitors?
From your internet readings and from personal and professional experiences, name one company that you believe is a marketing-oriented company and one company that is not a marketing-oriented company.
Problem: Explain Brenkert's position in "Marketing and the Vulnerable." Next, apply his arguments to the case study "Kraft Foods Inc.: The Cost of Advertising on Children's Waistlines.
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