New frontiers in international strategy for marketing


Problem: Examine the article "New frontiers in international strategy for marketing, production, and finance factors. Describe how the three factors should be incorporated into the situation within the article.

Ricart, J.E., Enright, M.J., Ghemawat, P., Hart, S.L. & Khanna, T. (2004). New frontiers in international strategy. Journal of International Business Studies, 35, 175-200.

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Finance Basics: New frontiers in international strategy for marketing
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