Read the case problem "The Hands-On CEO of JetBlue" on pages 17-18 in DuBrin. Then, participate in this threaded discussion by answering the questions below.
In what way does Neeleman demonstrate an understanding of organizational behavior?
SO WHAT'S WRONG WITH A PILOT STAYING IN THE COPCKPIT IN TERMS OF BEING A CONTRIBUTOR TO A PEOPLE-ORIENTED BUSINESS?
How else might Neeleman make use of OB knowledge to improve the changes of JetBlue Airlines staying successful