National marketers will often adapt the ways in which they, Dissertation

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National marketers will often adapt the ways in which they

Question: 1. This chapter states "people often buy products not for what they do but for what they mean." Explain the meaning of this statement and provide an example.

2. National marketers will often adapt the ways in which they market and promote products and services on a geographical basis. Is this the case in your country? Discuss with a company example.

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Dissertation: National marketers will often adapt the ways in which they

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