Case Study:
Homework, Quizzes, Case Studies and Project Installments:
We will be using current business press and case examples throughout the course. Students will be asked to provide some examples of certain concepts, talking points and/or written answers to questions to prepare for class discussions and in-class activities. The primary purpose of these assignments is to providestudents with the opportunity to apply and evaluate strategic marketing models and to facilitate class discussion.
Talking Points: For most of the articles we read you will need to develop "talking points" that must be typed and brought with you to class (20 points each).
Talking points is divided into four sections:
(a) Summary: This section should include the most important facts and ideas expressed in the article — this should be done in bullet form and should be complete enough for you to use to study for the exam without having to reread the article. The rest of the document should be in paragraph form and double spaced.
(b) Importance: For this section you should summarize the most important components from your summary. You should discuss why the article isimportant to our understanding of the role of marketing. What does it/did it add to marketing's body ofknowledge? Why is it considered a classic? You should briefly discuss the methodology of the article — is ita conceptual piece (more theory-building or exploratory with some examples and less strenuous statistics.Usually has propositions rather than hypotheses), or is it an empirical piece.
(c) Relationship to class: How does the article relate to what we have discussed in class? Relate theinformation included in this article to the other academic articles (compare and contrast) and conceptscovered in ads, business press articles, and class discussion. Determining which concepts or articles aremost relevant is part of the critical thinking process. Is the article an application of concepts we'vecovered? If so what is illustrated? Is it consistent with other articles we've read or does it present a different perspective?
(d) Evaluation: Some typical questions youmay address in this section: What are the strengths and weaknesses of the article? Do you agree with thetheories/frameworks/statistical methods presented? Why or why not? If the article presents a different perspective, which one do you find more convincing or can the two perspectives be reconciled? Does thearticle raise any questions for you? (Demonstrates analysis and evaluation skills) You should havesubheadings (in APA style) that identify each of these sections described above.
Use Double space, 3 pag and simple words .
Attachment:- five_forces_new.pdf