Barbara is a real estate agent who is known for always baking gingerbread cookies before she shows a house to a potential buyer.
1. What type of scent marketing does this represent? Why?
2. Name and provide an example of a different type of scent marketing Barbara could use to boost her sales. Why would this type of scent marketing be useful?
3. Name and provide an example of a different type of scent marketing that would likely not be appropriate in this situation. Why is it not appropriate?