Solved: Name an unsuccessful advertising campaign, Marketing Management

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Name an unsuccessful advertising campaign

Marketing Communication, Branding, and Customer Loyalty

Learning Team Reflection Assignment

University of Phoenix

Write a 300- to 500-word summary outlining the discussion with your learning team. Discuss: Assume you are developing an advertising strategy for the promotion of a new product.

What are some things you should consider?

Name an advertising campaign you believe was successful. What made this campaign successful?

Name an unsuccessful advertising campaign.

What made this campaign unsuccessful?

Why is it important to evaluate communications and sales effects?

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Marketing Management: Name an unsuccessful advertising campaign

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