Marketing Management Assignment: Minnesota Micromotors Paper Instructions
Answer the follow questions in a 3-5 page paper:
What was your marketing strategy for each of the decisions entered into the simulation game in Quarter #2?
1. What were the results of your decisions?
2. Analyze the results in terms of success or failure.
3. What changes will you make in future quarters? Please insert a screen shot of the Quarter #1 results in your paper. This can be done by highlighting the results, hitting "Control+C," and then inserting the results in your paper by hitting "Control+V."
4. How would you design a research study to better understand the generic competitors for this product?
6. What are the limitations of the game theory approach to understanding competitive strategy?
7. What is the Standard Industrial Classification (SIC code) for Minnesota Micromotors, Inc. (MM)