Question 1: Describe the main benefits and drawbacks you would associate with the given market research methods:
a) Personal interviewing
b) Online questionnaires
c) Consumer panels
Question 2: Differentiate between random sampling and non-random sampling and summarize the advantages and drawbacks of quota sampling.
Question 3: Describe what you understand by the given terms:
a) Quantitative research
b) Qualitative research
c) Syndicated research
Question 4: Describe the value of sales forecasting to efficient marketing planning and describe two methods used by marketing managers to estimate future level of sales.
Question 5: Summarize the advantages and drawbacks related with two motivation research techniques broadly used by marketing management.
Question 6: Write notes on three of the given:
a) Attitude scaling
b) Advertising pre-testing research
c) Retail audits
d) Secondary data
Question 7: Identify the main factors to be considered in the development of a questionnaire.
Question 8: Summarize the value of test marketing throughout the development of new products and identify the research activities which can be considered as part of test marketing a new product.