Choose an aspect of consumer buying behaviour theory from the list below. Carry out a critical investigation of how it can be used advantageously in the marketing of a product/service/brand* of your choice.
On this occasion the study should follow a simple report format with these sections:
- a title and contents page; - a brief introduction (c.150-200 words); - a main body (this will form the main part of the study and will be a series of sub-sections – c.2000 words); - and, a brief conclusion which may include some brief recommendations (c.200-300 words).
You may choose one aspect of consumer buying behaviour theory from the following list: perception; household decision making; attitudes; subculture; social media; motivation; global value.
*must be agreed with your lecturer.