Motivating retailers to offer deep discounts


Assignment:

Several major retailers have begun to test the extreme markdown strategy that lies behind popular dollar stores such as Dollar General and Family Dollar Stores. Kroger, A&P, Walmart, and others have opened sections in selected stores that feature items from snacks to beauty supplies priced at $1. Is this experiment simply a test of pricing strategy? What else might motivate these retailers to offer such deep discounts?

Your answer must be typed, double-spaced, Times New Roman font (size 12), one-inch margins on all sides, APA format and also include  references.

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Marketing Management: Motivating retailers to offer deep discounts
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