Mobile Square (text-message campaigning) is a customer-relationship-management platform. They service via text messages specific demographics, making donations by clicking on Web links. Started in 2007, in 2008, the Obama campaign embraced social media to get out the vote. In 2010, the Tories in the UK did so as well. Supporter’s text a keyword to 62367, they receive an automatic reply prompting them to send their email addresses, Zip/Postal codes, or other personal information, which is stored in a database. Mobile Square has 250 clients, including American Express for example. Mobile Square wants to expand to Continental Europe maybe Germany.What industry should they seek to enter?