Question 1: Business Intelligence, Mobile payments, Mobile advertising and Personalisation
Assume that you are the developer of mobile phone application.
A) List all the mobile payments you know (e.g. credit card, Vouchers, PayPal, fingerprint,….) and explain how each of them they work and what you need to do as an application developer to be able to use them.
B) How would you personalise the application to the individual users? And why?
C) What would be your strategy to advertise for your app? Content, where, when and why?
D) How can you include external advertising in your mobile phone app? Where do you get the ads from and under what criteria - be precise?
E) How would you use business intelligence and data mining for your application? Be precise
Question 2: Security
A) Explain the terms‘physical security’, ‘information security’ and ‘security management’
B) The three (3) basic principles for security are Confidentiality, Integrity and Availability.
i) Define what Confidentiality; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
ii) Define what Integrity; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
iii) Define what Availability; describe why it is important for security and how would this be implemented (What technology(ies) can be used)?
C) Phishing and Spear Phishing:
i) Describe a scenario for each
ii) In what way(s) can phishing be reduced?
iii) How might an online company protect their customers from phishing attacks?
iv) What is a vertical handover?
v) What is a horizontal handover?
vi) Give a list (as complete as possible) of what needs to be managed during a handover.
Question 3: Ubiquitous Computing – Smart Devices
a) What is a WLAN and describe the technologiesto implement it in 2009.
b) What is a WPAN and describe the technologiesto implement it in 2009.
c) Illustrate the combined useof WLANs and WPANs (Not WAN) in a scenario where you commutefrom your home to the office in 2020. Choose the way you want to commute (walk, cycle, train, bus …) and use a smart object to have access to 3 different ‘futuristic’ services using WLAN and/or WPAN. Include at least one service that is used by several persons at the same time.
d) For each of the 3 services presented in Question C, describe how it works in technical terms and justify the technologies chosen.
e) Focus now on the smart object you used in Question C. Whatwill be the impact (positive and negative) of that smart object on your daily life and your privacy?
f) Provide possible solutions to avoid the negative impacts.