MKT 457 E-Marketing Homework- University of Nebraska at Kearney
Provide your answers to the questions in an MS Word file.
1) (i) What are the steps in the consumer purchase process? List them and explain each step in two to three sentences.
(ii) Is a consumer likely to follow all these steps when making a purchase decision? Why?
(iii) Discuss when is it likely that all these steps will be followed and why.
2) (i) In a business purchase situation (B2B), who are likely to provide input in the decision-making process? List them and describe each of the roles in 2 - 3 sentences.
(ii) Most businesses have a web presence. In the B2B scenario, is the website all that is needed to make a sale? Why?
(iii) Discuss the purpose of the website?
3) Usability is a very important factor to pay attention to web design. It is most likely the key to ensuring that your website doesn't fail. However, it is said that designers are not users and users are not designers. As a marketer, suggest at least two practical solutions to ensure a win-win outcome for both users and designers.
Explain these solutions clearly and concisely in at least five or six sentences (not lines).
4) Recall the scenario of the Mom & Pop establishment presented in the discussion homework.
It is late in the evening and one of your potential customers has been surfing the net for some hours looking for a custom guitar store. She comes upon your website. She wonders, "Does this business actually exist?"
What information on the homepage will likely help to assure her that the business does exist?
Format your homework according to the following formatting requirements:
(1) The answer should be typed, double spaced, using Times New Roman font (size 12), with one-inch margins on all sides.
(2) The response also includes a cover page containing the title of the homework, the student's name, the course title, and the date. The cover page is not included in the required page length.
(3) Also include a reference page. The Citations and references should follow APA format. The reference page is not included in the required page length.