Strategic Portfolio
Assessment Description
Individually you are required to select an organization and prepare a visual portfolio of their current business based on the theories you have studied from week 1-5. You will be required to use charts/diagrams/models in order to complete this assessment. Due to the nature of the assessment, there are no word counts allocated to this assessment.
Assessment Details
Your portfolio must include following.
1. Brief introduction about the organization and their current performance in the respective industry. Use IBIS World in order to write this part.
2. SWOT Analysis.
3. Current positioning through BCG Matrix.
4. Organization's current customer value creation and co-creation model.
5. Reference List (you must apply Harvard Referencing Style)
In preparing your portfolio, you will need to include images and any other visual aid that supports your analysis. You are required to reference at least 5 sources of information. These may include corporate websites, government publications, industry reports, census data, journal articles, newspaper articles, and textbook material.