MKG 701 Marketing Management Homework- University of the Sunshine Coast, Queensland, Australia
Length: Approximately 12 slides/Approximately 1000 words.
For this homework, individuals will create an engaging Narrated PowerPoint presentation on the situation analysis [External Environment] of an Australian small to medium enterprise [SME] and its product, service or experience. Please note: It's important to choose your business carefully. Do not choose a large company. Choose a business that you may be working for - or are familiar with in Australia. It could be a business that you would like to start in Australia. Please check with your lecturer by Week 6.
Format:
A PowerPoint with narrated voice-over. Include the full written script for each slide in the notes section underneath each slide.
You may decide to convert the presentation into a video as the next/final stage.
Contents:
Presentations will include and/or discuss the following:
A Title Page/Slide - include your student details and the name of the company you are focusing on
A. An explanation of the organisation, their product, service or experience
• Who/what is your business?
• What industry are they in?
• What is their organisational structure?
• What is their product/service/experiences range?
• Who is their main target market/s?
B. External marketing theory & concepts
• What is an external marketing environment analysis?
• Why is an external marketing analysis important?
• What are the relevant environments to be analysed?
C. Critical Analysis & Evaluation of the External Marketing Environment
• competition,
• economic growth and stability,
• political trends,
• legal and regulatory issues,
• technological advancements and
• the socio-cultural trends that impact on the marketing organisation and its marketing strategies and plans.
D. Identification and homework of at least three Key Opportunities and Threats facing the SME
Recommendations for addressing one Key Opportunity and key Threat facing the SME
E. Application of academic writing conventions and referencing using the Harvard referencing style
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.