Problem:
I need help on putting together a sample Marketing Plan. The topic is to pick a product from an existing organization. The topic in mine is YUM! Brand, Inc. They have many restaurants under their belt. The one thing that I am looking at is A&W All American Food. The product is a healthy nut drink and it could be a strawberry or chocolate shake but still a healthy strawberry drink.
Introduction
1. Organizational overview
a. Name of organization
b. Mission statement - organization's basic values and philosophy
c. Geographic location
d. Product mix
-Single product
- Product line(s)
2. New product description