Please help with only one part of the given assignment - the objectives. The task is below.
1) Select a country other than one in North America. Then, select a company, and a product or service. When selecting a country, it is important to be mindful of the following factors: access to information about the country, the ability to incorporate personal and professional experience from team members, and the plausibility of marketing the selected product to the country. Be sure to obtain faculty approval of your selected country, company, and product or service before beginning this assignment.
2) Using your selected country, company, and product or service prepare a paper in which you establish the mission statement and objectives of your International Marketing Plan.
The country I have selected is India, the company is 'Team Athletic' and the product/service is athletic shoe.
Please give all the references used.