Mission statement


Assignment:

Imagine you and a partner have joined together in a newly formed business venture that has the potential to be successful in providing a needed service or pleasurable activity. This new business venture also has the potential to earn you and your partner a good return on your investment. As a part of your partnership, you agree that writing a mission and purpose statement or credo will be helpful for public relations.

An example of a new business venture might be one of the following:

  • A coffee or cigar emporium
  • An ice cream parlor
  • An appliance store
  • A specialty food store

Your business credo should contain the following responsibilities:

  • Responsibility to your customers
  • Responsibility to your employees
  • Responsibility to your community
  • Responsibility to investors
  • Responsibility to other identified stakeholders
  • What would your mission statement say? What values would you include?

Write a 2 to 3 page essay in which you do the following:

  • Describe your new business.
  • Create a mission statement for the business that considers the factors listed above.
  • Explain how the mission statement is a guide for evaluating potential ethical issues, managing ethical risk, and instilling a strong sense of ethics in both owners and employees.

Use information from the readings, outside research, or other valid sources to support your views and ideas.

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Business Management: Mission statement
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