Part A - STRATEGIC MANAGEMENT PROJECT
This project requires you to work to submit a strategic plan for a real life organization. Your team will act as a consulting firm that has been hired to conduct an in-depth audit of a company's strategic situation, evaluate strategic options, and make effective and feasible recommendations. This project report should consist of a minimum of 10 typed pages and not exceeding 20 pages which includes a cover page and Table of contents.
FORMAT OF THE STRATEGIC MANAGEMENT GROUP PROJECT:
1. Mission and objectives:
a) What is the current mission of the organization?
b) What are the objectives of the organization?
2. Audits:
a) Conduct an external audit of the company
b) Conduct an internal audit of the company
3. Organizational strategies: Describe the current strategies the company is using in:
a) Management
b) Marketing
c) Finance
d) R &D
4. Strategy Formulation: Formulate a specific strategy, which should be implemented by the company by using the appropriate strategy formulation tools
5. Strategy Implementation: Design the implementation of the specific strategy which should help the company to achieve sustained competitive advantage.
Part B - STRATEGIC MANAGEMENT FIELD REPORT
This field report requires you to work to develop a SWOT /SPACE matrix .Based on the model suggest a suitable strategic plan for a real life organization and make effective and feasible recommendations.
FORMAT OF THE STRATEGIC MANAGEMENT FIELD REPORT:
1. Sourcing the relevant Input for the matrix
2. Developing suitable strategies based on the selected Model.