Mini-case analysis aflac has been an award-winning campaign, Operation Management

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Mini-case analysis aflac has been an award-winning campaign

Mini-Case Analysis: Aflac has been an award-winning campaign for years.

(a) How important do you think the "voice of the brand" is? Why not have multiple quacking ducks?

(b) Explain how its media use has contributed to its success. In particular, describe how the media mix has evolved.

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Operation Management: Mini-case analysis aflac has been an award-winning campaign

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Operation Management: Mini-case analysis aflac has been an award-winning campaign

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