Assignment Problem: Please read below reference and answer question.
Referring to Karimi-Alaghehband, F., & Rivard, S. (2014). Air Canada: Flying High with Information Technology. HEC No. HEC045.
Please use own word, No just copy and paste , provide reference of source
Question: Explain how the case applies the theory and concepts covered in this module (Apply through Michael Porter's value chain analysis and three generic strategies. IS and business strategy alignment)