MHA 506 Ethical Marketing- The New Healthcare Economics Homework: Marketing Plan- University of Phoenix
Review the Case Study.
Write a minimum of 2 pages for the Introduction and Situation Overview portions for your Marketing Plan to address the situation in the case study.
The paper should include the 4 following sections:
• An Executive Summary Introduction - which explains what this is all about. Should be a paragraph or two.
• The Big Picture - Explain the whole picture of inside the organization and outside as a broad overview. Do not go into detail in this section. Give the top company officers an idea of what has happened, and where the organization is now.
• Company Overview - is more detail about the company itself. Do not include any of the external factors, such as the competition or the local population. Explain what the company is like now with the relevant details.
• Market Overview - is a description of the customers, the potential customers, and the competition. Include any relevant information about these.
Format your homework according to the give formatting requirements:
• The answer must be using Times New Roman font (size 12), double spaced, typed, with one-inch margins on all sides.
• The response also includes a cover page containing the student's name, the title of the homework, the course title, and the date. The cover page is not included in the required page length.
• Also include a reference page. The references and Citations should follow APA format. The reference page is not included in the required page length.
Attachment:- Case-Study.rar