Do some research on the internet and find the following:
5 criteria that comprise good (quality) Mission statements; and
5 criteria that comprise good (quality) Vision statements.
Visit the corporate website of the Coca-Cola Company, and read the organization's Mission and Vision statements.
Using the specific criteria that you listed in Item #1 above, critique the Mission and Vision statements of the Coca-Cola Company as follows:
Mission Statement: Is the organization's Mission statement a "good" Mission statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
Vision Statement: Is the organization's Vision statement a "good" Vision statement? Why or why not? Justify your answer using your 5 chosen criteria. Be specific!
Finally, find the company's Values statement: Conclude your paper with an analysis of the company's Values statement: What do Coca-Cola's values say about the organization's sense of ethics?