MGMT 422 Marketing Management Discussion- Gardner-Webb University
Discuss a basic marketing plan to bring your new product idea to the attention of the public and help your product be successful. Make sure to include the following in your response:
• Given the information you have researched on the industry and market for the product that your group will introduce, what specific channels would you use to get the word out to potential customers?
• How would you plan to capture the market share you have promised to your CEO? Explain the target market, message, the mediums you would use, their costs, and so forth.
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.