Methods for Collecting Information:
Literature Research /Study of Secondary Data:
The quickest and most economical way is to find possible hypotheses from the available literature. The past research may be suitable sources of information to develop new hypotheses. The findings of marketing research are generally published in trade and professional journals which can be fruitful sources of information. Such research findings are available in company or public libraries. Various forms of literature such as conceptual literature. Trade literature published statistics and socio psychological literature are available in these libraries. The researcher can search them for his research purposes.