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Methodology for facilitating multinational transactions

Problem:

Countertrade has become a widely accepted methodology for facilitating multinational transactions. Do you agree or disagree? Is traditional "cash for goods" becoming a thing of the past? Please support your answer with some examples and literature support.

Reference: International marketing by Cateora Graham , Mcgraw

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Marketing Management: Methodology for facilitating multinational transactions

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Marketing Management: Methodology for facilitating multinational transactions

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