Merits and drawbacks of syndicated services


Question 1:

Marketing research isn’t just Consumer Survey. Illustrate in the light of scope of the marketing research.

Question 2:

Recommend proper sources of secondary data for determining target segments for following products

a) Digital camera

b) Chewing gum

Question 3:

Write down comprehensive notes on following:

a) Cool hunting.

b) Viral marketing research.

c) Mystery shopping.

Question 4:

Illustrate out the merits and drawbacks of syndicated services.

Question 5:

Design the questionnaire to gather the data regarding perception of architect’s about the demand for eco - friendly devellings in urban city.

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Marketing Management: Merits and drawbacks of syndicated services
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