Question 1:
Marketing research isn’t just Consumer Survey. Illustrate in the light of scope of the marketing research.
Question 2:
Recommend proper sources of secondary data for determining target segments for following products
a) Digital camera
b) Chewing gum
Question 3:
Write down comprehensive notes on following:
a) Cool hunting.
b) Viral marketing research.
c) Mystery shopping.
Question 4:
Illustrate out the merits and drawbacks of syndicated services.
Question 5:
Design the questionnaire to gather the data regarding perception of architect’s about the demand for eco - friendly devellings in urban city.