1) Describe the marketing concept and describe functions of marketing management.
2) "Marketing management evolves its marketing mix in relation to its external environment". Describe the statement in detail.
3) Write down the factors that are influencing Consumer Behaviour? Explain in detail.
4) Describe the process of new product development.
5) Write down significant advertising media and describe their relative merits and demerits.
6) What do you mean by market segmentation? Describe its kinds in detail.