Solved: Merger between xm radio and satellite radio, Marketing Management

+44 141 628 6080
[email protected]

Merger between xm radio and satellite radio

I am writing a paper regarding the new merger between XM Radio and Satellite Radio. I need to come up with a marketing plan and I am having some problems with the following areas. I am supposed to be a CEO/CMO.

Question 1: Who uses our product and how do we create value? how is it measureable?

Question 2: What is the life time value of our customers. What can we do in terms of customer acquisition and retention?

Question 3: What is our Net Marketing Contribution and each of its components?

Question 4: How do adoption forces, both customer and product, affect the adoption rate for our services? What can we do about them?

Question 5: Should we keep the Sirius brand? Or XM? Combine them? Launch a completely new one?

Question 6: What should the price be? and should we do add ons.

View Complete Question

Solution Preview :

Prepared by a verified Expert

Marketing Management: Merger between xm radio and satellite radio

Reference No:- TGS01612649

Now Priced at $20 (50% Discount)

Recommended (97%)

Rated (4.9/5)

Have a Question? (oR Write a Review)

Write atleast 100 words!!

Recent Questions Asked Marketing Management

Q : Leadership challenge-juggling cultures

Question 1: It is your understanding that women in Saudi Arabia do not even drive, let alone participate in business. Is this still true, or is it changing? Question 2: What is the purpose of the negotiation? How will that affect your choice of ne

Q : Marketing aspects of the organization

Both industries not only listened to their customers wants and needs for their network, phones and plans but also instituted community outreach programs as a means to show they are a socially responsibility organization and include it within their

Q : Global companies and web marketing

"More and more global companies recognize the promise of the web as a direct marketing tool to build ties with customers worldwide. In that capacity, the web can be used to: (1) attract and engage customers, (2) communicate and interact with them,

Q : Stages of the consumer behavior model

Analyze how needs fit within the stages of the consumer behavior model. (Note: Discuss either the consumer or industrial model, whichever applies to your product/service.)

Q : Merger between xm radio and satellite radio

Q : Describe the direct and media marketing programs

Select a local/nearby nature center, park, or other non-profit-organization. Research the media mix it uses to promote itself and special activities. What role do these promotions serve? Describe the direct and media marketing programs.

Q : Inroducing product or company to the japanese market

What are some of the environmental and economic factors that you will need to consider in marketing your coffee in Japan? What company would you hire to help introduce your product or company to the Japanese market?

Q : Compare the advertising plans-both online and offline

Research and discuss the choice of advertising media used by the two organizations in your assigned category. Compare and contrast the advertising plans - both online and offline - and discuss why they are successful/or not. What ideas can you bor

Q : Who is the target market for colgate

I am having extreme difficulty locating the target market/audience for the companies as their primary product is toothpaste for all ages of the population coupled with a wide array of other products.

1950127

Questions
Asked

3,689

Active Tutors

1428032

Questions
Answered

Start Excelling in your courses, Ask a tutor for help and get answers for your problems !!

ask Question

Solution Preview :

Prepared by a verified Expert

Marketing Management: Merger between xm radio and satellite radio

Reference No:- TGS01612649

Have a Question? (oR Write a Review)

Recent Questions Asked Marketing Management

Q : Leadership challenge-juggling cultures

Q : Marketing aspects of the organization

Q : Global companies and web marketing

Q : Stages of the consumer behavior model

Q : Merger between xm radio and satellite radio

Q : Describe the direct and media marketing programs

Q : Inroducing product or company to the japanese market

Q : Compare the advertising plans-both online and offline

Q : Who is the target market for colgate

Nurse calls the hcp for an order for pain medication

Problem regarding the post-positivist paradigm

Ability to advocate for social change in your community

Client with a peptic ulcer is prescribed sucralfate

Family to obtain new health insurance without prejudice

Discuss the medical model

Discuss client with chronic obstructive pulmonary disease

Solution Preview :

Prepared by a verified Expert

Marketing Management: Merger between xm radio and satellite radio

Reference No:- TGS01612649

Recent Questions Asked Marketing Management

Q : Leadership challenge-juggling cultures

Q : Marketing aspects of the organization

Q : Global companies and web marketing

Q : Stages of the consumer behavior model

Q : Merger between xm radio and satellite radio

Q : Describe the direct and media marketing programs

Q : Inroducing product or company to the japanese market

Q : Compare the advertising plans-both online and offline

Q : Who is the target market for colgate

Asked Questions