Assignment:
Media Planning and Strategy
The media plan is a blueprint of guidelines used by media planners to get the advertisers' message to market. In the most basic and general approach, the main purpose of the media plan is to accomplish the following:
- Communicate the message in the most effective manner.
- Reach the largest number of potential customers.
- Achieve economies of scale, or get the most for the least possible cost.
Write your answer in 5 pages.