Media buying these days is about more than just choosing, Operation Management

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Media buying these days is about more than just choosing

Media buying these days is about more than just choosing from a longer list of media options. Clients are looking for engaging experiences and brand-building relationships. What are some examples of this, and how might it be measured using newer, nontraditional media?

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Operation Management: Media buying these days is about more than just choosing

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Operation Management: Media buying these days is about more than just choosing

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