What are likely to be the best measures of actual and potential value for each of the listed customer bases?
• Customers for a B2B electronics components distributor
• Customers for a dry cleaner
• Customers for an automobile manufacturer; for an automobile dealer
• Customers for a large regional supermarket chain
• Customers for Disney World; for Six Flags; for Club Med
• Customers for CNN; for HBO (Caution: They're different. CNN sells viewers to advertisers while HBO sells programming to viewers.)