Task:
Study in depth concepts in the Background Materials in order to apply them to facts in the case.
Read the following articles about McDonald's and conduct additional research.
Perform a SWOT analysis at McDonalds
Identify and analyze some of the main strategic choices McDonald's made, at all levels (business, functional, corporate, global)
Compare the growth strategies at McDonald's and Wal-Mart.
Write a 3 page paper answering the questions above.
McDonald's decided to re-define growth and rather than expand horizontally, decided to grow based on existing locations.