MBA 682: Strategy Formulation, Implementation & Entrepreneurship Assignment: Competing With A Goliath- Barry University
Instructions:
Answer a minimum of 2 questions out of 3
Each post should be 150 words minimum
1. What is Tela's positioning and how well is it working?
2. Which of the four brand positioning options should Tela pursue? Which criteria are you using to evaluate each option?
3. What special challenges does Tela face as a second mover?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.
Attachment:- Case-Study-Competing-with-Goliath.rar