MBA 5320 Strategic Marketing Management Discussion Post- University of Ottawa
"Dr Pepper Snapple Group, Inc. ("Dr Pepper Snapple") (NYSE: DPS) and Keurig Green Mountain, Inc. ("Keurig") today announced that the companies have entered into a definitive merger agreement to create Keurig Dr Pepper ("KDP")" (2018, January 29).
What market factors affected the merger?
The response should include a reference list. Double-space, using Times New Roman 12 pnt font, one-inch margins, and APA style of writing and citations.