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Matching market characteristics with sales life-cycle

Matching Market Characteristics with Sales Life-Cycle Stages

Activities and Market Characteristics
Decline in sales Advertising
Boost in production Stabilized profits
Competitors' entrance into market Market research
Market saturation Start production Product testing Termination of product
Large increase in sales

Required: Determine the appropriate life-cycle stage for each activity.

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Management Theories: Matching market characteristics with sales life-cycle

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