Maslow's Hierarchy of Needs (the five elements of personal motives) is a strong tool for understanding human desires, and how those desires relate to purchase. Explain each of the five stages of Maslow's hierarchy, including an example of each. Then, explain how a company's understanding of Maslow's hierarchy can help them better market the product.
Is it possible that a product that falls into one area of need for consumers in a developed nation would fall in another area of need for consumers in a developing nation?