Martin Christopher. "The Agile Supply Chain: Competing in Volatile Markets". .Industrial Marketing Management. Volume 29, Issue 1, January 2000, p. 37-44
Questions:
1. Define Agility in terms of Supply chain.
2. What is the difference between an Agile supply chain and a Lean supply Chain?
3. How can complexities in the supply chain be reduced to improve agility?
4. What balance between Sales and Marketing Strategy and Operational Strategy is required to become Agile?
5. How do End Consumer/Customer requirements affect Agility within the Supply Chain? How are these managed?