Trap-Ease America: The Big Cheese of Mousetraps
1. Martha and the Trap-Face America investors believe they face a once-In-a-lifetime opportunity. What information do they need to evaluate this opportunity? How do you think the group would write its mission statement? How would you write it?
2. Has Martha identified the best target market for Trap-Ease? What other market segments might the firm target?
3. How has the company positioned the Trap-Ease for the oho-son target market? Could it position the product in other ways?
4. Describe the current marketing mix for Trap-Ease. Do you see any problems with the mix?
5. Who is Trap-Ease America's competition?
6. How would you change Trap-Eases marketing strategy? What kinds of control procedures would you establish for this strategy?